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Client Brand A

+100%

Revenue in 60 days

▶ Watch client testimonial

The challenge

Client Brand A had strong products but stagnant Platform sales. Their PPC structure was bloated with wasted spend on irrelevant keywords, and they ranked #15 on their category’s highest-volume search term.

Our strategy

We rebuilt the entire campaign architecture using our our proprietary method. This involved eliminating 40%+ of wasted search terms, restructuring ad groups by purchase intent, and aggressively bidding on the top 5 keywords with highest conversion potential.

The results

  • Revenue doubled from $50K to $100K/month within 60 days
  • Moved from #15 to top 5 on the category’s biggest keyword
  • Profit margins improved alongside revenue growth
  • Total Ad Cost of Sales decreased while total sales increased — the ideal outcome

“

We were looking for growth strategy, including organic. John targeted a higher Ad Cost of Sales for a better Total Ad Cost of Sales. The result: our two highest revenue months ever.

Client A, CEO

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